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The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?

Identifieur interne : 000512 ( Main/Exploration ); précédent : 000511; suivant : 000513

The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?

Auteurs : Joseph B. Walther [États-Unis] ; Brandon Van Der Heide [États-Unis] ; Sang Eon Kim [États-Unis] ; David Westerman [États-Unis] ; Stephanie Tom Tong [États-Unis]

Source :

RBID : ISTEX:AD494DAD245D8A75E03F43A3834C1D7C334C96DA

Abstract

This research explores how cues deposited by social partners onto one’s online networking profile affect observers’ impressions of the profile owner. An experiment tested the relationships between both (a) what one’s associates say about a person on a social network site via “wall postings,” where friends leave public messages, and (b) the physical attractiveness of one’s associates reflected in the photos that accompany their wall postings on the attractiveness and credibility observers attribute to the target profile owner. Results indicated that profile owners’ friends’ attractiveness affected their own in an assimilative pattern. Favorable or unfavorable statements about the targets interacted with target gender: Negatively valenced messages about certain moral behaviors increased male profile owners’ perceived physical attractiveness, although they caused females to be viewed as less attractive.


Url:
DOI: 10.1111/j.1468-2958.2007.00312.x


Affiliations:


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