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The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?

Identifieur interne : 001181 ( Main/Corpus ); précédent : 001180; suivant : 001182

The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?

Auteurs : Joseph B. Walther ; Brandon Van Der Heide ; Sang Eon Kim ; David Westerman ; Stephanie Tom Tong

Source :

RBID : ISTEX:AD494DAD245D8A75E03F43A3834C1D7C334C96DA

Abstract

This research explores how cues deposited by social partners onto one’s online networking profile affect observers’ impressions of the profile owner. An experiment tested the relationships between both (a) what one’s associates say about a person on a social network site via “wall postings,” where friends leave public messages, and (b) the physical attractiveness of one’s associates reflected in the photos that accompany their wall postings on the attractiveness and credibility observers attribute to the target profile owner. Results indicated that profile owners’ friends’ attractiveness affected their own in an assimilative pattern. Favorable or unfavorable statements about the targets interacted with target gender: Negatively valenced messages about certain moral behaviors increased male profile owners’ perceived physical attractiveness, although they caused females to be viewed as less attractive.


Url:
DOI: 10.1111/j.1468-2958.2007.00312.x

Links to Exploration step

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<p>Le rôle de l’apparence et du comportement des amis dans l’évaluation d‘individus sur Facebook : Notre entourage nous connaît‐il? Cette recherche explore la façon dont des indices déposés par des partenaires sociaux sur le profil de réseautage en ligne d’une personne ont un effet sur les impressions qu‘ont les observateurs du propriétaire de ce profil. Une expérience a testé la relation entre 1) ce que les amis d’une personne disent de celle‐ci sur un site de réseautage social par le biais de messages publics laissés par ces amis sur son «Wall» (« mur » virtuel servant à afficher des messages) et 2) l‘attrait physique des amis d’une personne telle que reflété par les photos qui accompagnent leurs messages publiés sur le «Wall», sur l‘attrait et la crédibilité que des observateurs attribuent au propriétaire du profil ciblé. Les résultats indiquent que l’attrait des amis des propriétaires de profils a un impact sur le leur, selon un schéma d‘assimilation. Des affirmations favorables ou défavorables aux cibles ont interagi avec le genre de la cible : des messages à valence négative à propos de certains comportements moraux ont augmenté l’attrait physique perçu des propriétaires de profils masculins, alors qu‘ils faisaient en sorte que les propriétaires de sexe féminin étaient considérées moins attirantes.</p>
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<p>Die Rolle des Erscheinungsbildes und Verhaltens von Freunden bei der Evaluation von Personen bei Facebook: Was verraten die anderen über uns? Diese Studie untersucht, wie der Eindruck bezüglich des Profilinhabers durch Nachrichten, die auf Online‐Networking‐Profilen hinterlassen werden, beeinflusst wird. In einem Experiment untersuchten wir den Einfluss von 1) dem, was die Bekannten einer Person über diese via öffentlich lesbaren Pinnwandbotschaften sagen und 2) der physischen Attraktivität eines Freundes auf den beigefügten Fotos auf die Attraktivität und Glaubwürdigkeit, die Beobachter dem Profilbesitzer zuschreiben. Die Ergebnisse zeigen, dass die Attraktivität des Freundes die Attraktivität des Profilbesitzers auf vergleichbare Art und Weise beeinflusste. Positive oder negative Bemerkungen über das Zielprofil interagierten mit dem Geschlecht des Zielprofils. Negativ konnotierte Botschaften über das moralische Verhalten erhöhten bei männlichen Profilbesitzern die wahrgenommene physische Attraktivität, während sie bei weiblichen Profilbesitzern dazu führte, dass diese als weniger attraktiv wahrgenommen wurden.</p>
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<p>El Rol de la Apariencia y el Comportamiento de los Amigos sobre las Evaluaciones Individuales en Facebook: ¿Somos Conocidos por la Compañía que Mantenemos? Esta investigación explora cómo las claves depositadas por los compañeros sociales en el perfil de red online de uno mismo afectan las impresiones que los observadores tienen sobre el dueño de dicho perfil. Un experimento puso a prueba la relación entre (1) lo que sus asociados dicen acerca de una persona en la red social a través de los “mensajes de pared” donde los amigos dejan mensajes públicos, y (2) el atractivo físico de los asociados reflejado en las fotos que acompañan sus mensajes de pared, sobre el atractivo físico y la credibilidad que los observadores atribuyen al dueño del perfil. Los resultados indicaron que el atractivo físico de los amigos del dueño del perfil afectó el suyo propio en una pauta asimilativa. Las declaraciones favorables ó desfavorables sobre los perfiles metas interactuaron con el género meta: los mensajes de valencia negativa sobre ciertos comportamientos morales incrementaron la atracción física percibida del perfil masculino de los dueños, mientras que causó que las mujeres sean vistas como menos atractivas.</p>
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<title type="main">Résumé</title>
<p>
<b>Le rôle de l’apparence et du comportement des amis dans l’évaluation d‘individus sur Facebook : Notre entourage nous connaît‐il?</b>
</p>
<p>Cette recherche explore la façon dont des indices déposés par des partenaires sociaux sur le profil de réseautage en ligne d’une personne ont un effet sur les impressions qu‘ont les observateurs du propriétaire de ce profil. Une expérience a testé la relation entre 1) ce que les amis d’une personne disent de celle‐ci sur un site de réseautage social par le biais de messages publics laissés par ces amis sur son «
<i>Wall</i>
» (« mur » virtuel servant à afficher des messages) et 2) l‘attrait physique des amis d’une personne telle que reflété par les photos qui accompagnent leurs messages publiés sur le «
<i>Wall</i>
», sur l‘attrait et la crédibilité que des observateurs attribuent au propriétaire du profil ciblé. Les résultats indiquent que l’attrait des amis des propriétaires de profils a un impact sur le leur, selon un schéma d‘assimilation. Des affirmations favorables ou défavorables aux cibles ont interagi avec le genre de la cible : des messages à valence négative à propos de certains comportements moraux ont augmenté l’attrait physique perçu des propriétaires de profils masculins, alors qu‘ils faisaient en sorte que les propriétaires de sexe féminin étaient considérées moins attirantes.</p>
</abstract>
<abstract type="main" xml:lang="de">
<title type="main">Abstract</title>
<p>
<b>Die Rolle des Erscheinungsbildes und Verhaltens von Freunden bei der Evaluation von Personen bei Facebook: Was verraten die anderen über uns?</b>
</p>
<p>Diese Studie untersucht, wie der Eindruck bezüglich des Profilinhabers durch Nachrichten, die auf Online‐Networking‐Profilen hinterlassen werden, beeinflusst wird. In einem Experiment untersuchten wir den Einfluss von 1) dem, was die Bekannten einer Person über diese via öffentlich lesbaren Pinnwandbotschaften sagen und 2) der physischen Attraktivität eines Freundes auf den beigefügten Fotos auf die Attraktivität und Glaubwürdigkeit, die Beobachter dem Profilbesitzer zuschreiben. Die Ergebnisse zeigen, dass die Attraktivität des Freundes die Attraktivität des Profilbesitzers auf vergleichbare Art und Weise beeinflusste. Positive oder negative Bemerkungen über das Zielprofil interagierten mit dem Geschlecht des Zielprofils. Negativ konnotierte Botschaften über das moralische Verhalten erhöhten bei männlichen Profilbesitzern die wahrgenommene physische Attraktivität, während sie bei weiblichen Profilbesitzern dazu führte, dass diese als weniger attraktiv wahrgenommen wurden.</p>
</abstract>
<abstract type="main" xml:lang="es">
<title type="main">Resumen</title>
<p>
<b>El Rol de la Apariencia y el Comportamiento de los Amigos sobre las Evaluaciones Individuales en Facebook: ¿Somos Conocidos por la Compañía que Mantenemos?</b>
</p>
<p>Esta investigación explora cómo las claves depositadas por los compañeros sociales en el perfil de red online de uno mismo afectan las impresiones que los observadores tienen sobre el dueño de dicho perfil. Un experimento puso a prueba la relación entre (1) lo que sus asociados dicen acerca de una persona en la red social a través de los “mensajes de pared” donde los amigos dejan mensajes públicos, y (2) el atractivo físico de los asociados reflejado en las fotos que acompañan sus mensajes de pared, sobre el atractivo físico y la credibilidad que los observadores atribuyen al dueño del perfil. Los resultados indicaron que el atractivo físico de los amigos del dueño del perfil afectó el suyo propio en una pauta asimilativa. Las declaraciones favorables ó desfavorables sobre los perfiles metas interactuaron con el género meta: los mensajes de valencia negativa sobre ciertos comportamientos morales incrementaron la atracción física percibida del perfil masculino de los dueños, mientras que causó que las mujeres sean vistas como menos atractivas.</p>
</abstract>
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<title type="main">ZhaiYao</title>
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<title type="main">Yo yak</title>
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<title>The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?</title>
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<title>Facebook Friends and Individual Evaluations</title>
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<titleInfo type="alternative" contentType="CDATA" lang="en">
<title>The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?</title>
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<name type="personal">
<namePart type="given">Joseph B.</namePart>
<namePart type="family">Walther</namePart>
<affiliation>Department of Telecommunication, Information Studies & Media, Michigan State University, East Lansing, MI 48824</affiliation>
<affiliation>Department of Communication, Michigan State University, East Lansing, MI 48824</affiliation>
<description>Correspondence: Joseph B. Walther; e‐mail: </description>
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<name type="personal">
<namePart type="given">Brandon</namePart>
<namePart type="family">Van Der Heide</namePart>
<affiliation>Department of Communication, Michigan State University, East Lansing, MI 48824</affiliation>
<role>
<roleTerm type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Sang‐Yeon</namePart>
<namePart type="family">Kim</namePart>
<affiliation>Department of Communication, Michigan State University, East Lansing, MI 48824</affiliation>
<role>
<roleTerm type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">David</namePart>
<namePart type="family">Westerman</namePart>
<affiliation>Department of Communication Studies, West Virginia University, Morgantown, WV 26506</affiliation>
<role>
<roleTerm type="text">author</roleTerm>
</role>
</name>
<name type="personal">
<namePart type="given">Stephanie Tom</namePart>
<namePart type="family">Tong</namePart>
<affiliation>Department of Communication, Michigan State University, East Lansing, MI 48824</affiliation>
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<roleTerm type="text">author</roleTerm>
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<abstract lang="en">This research explores how cues deposited by social partners onto one’s online networking profile affect observers’ impressions of the profile owner. An experiment tested the relationships between both (a) what one’s associates say about a person on a social network site via “wall postings,” where friends leave public messages, and (b) the physical attractiveness of one’s associates reflected in the photos that accompany their wall postings on the attractiveness and credibility observers attribute to the target profile owner. Results indicated that profile owners’ friends’ attractiveness affected their own in an assimilative pattern. Favorable or unfavorable statements about the targets interacted with target gender: Negatively valenced messages about certain moral behaviors increased male profile owners’ perceived physical attractiveness, although they caused females to be viewed as less attractive.</abstract>
<abstract lang="fr">Le rôle de l’apparence et du comportement des amis dans l’évaluation d‘individus sur Facebook : Notre entourage nous connaît‐il? Cette recherche explore la façon dont des indices déposés par des partenaires sociaux sur le profil de réseautage en ligne d’une personne ont un effet sur les impressions qu‘ont les observateurs du propriétaire de ce profil. Une expérience a testé la relation entre 1) ce que les amis d’une personne disent de celle‐ci sur un site de réseautage social par le biais de messages publics laissés par ces amis sur son «Wall» (« mur » virtuel servant à afficher des messages) et 2) l‘attrait physique des amis d’une personne telle que reflété par les photos qui accompagnent leurs messages publiés sur le «Wall», sur l‘attrait et la crédibilité que des observateurs attribuent au propriétaire du profil ciblé. Les résultats indiquent que l’attrait des amis des propriétaires de profils a un impact sur le leur, selon un schéma d‘assimilation. Des affirmations favorables ou défavorables aux cibles ont interagi avec le genre de la cible : des messages à valence négative à propos de certains comportements moraux ont augmenté l’attrait physique perçu des propriétaires de profils masculins, alors qu‘ils faisaient en sorte que les propriétaires de sexe féminin étaient considérées moins attirantes.</abstract>
<abstract lang="de">Die Rolle des Erscheinungsbildes und Verhaltens von Freunden bei der Evaluation von Personen bei Facebook: Was verraten die anderen über uns? Diese Studie untersucht, wie der Eindruck bezüglich des Profilinhabers durch Nachrichten, die auf Online‐Networking‐Profilen hinterlassen werden, beeinflusst wird. In einem Experiment untersuchten wir den Einfluss von 1) dem, was die Bekannten einer Person über diese via öffentlich lesbaren Pinnwandbotschaften sagen und 2) der physischen Attraktivität eines Freundes auf den beigefügten Fotos auf die Attraktivität und Glaubwürdigkeit, die Beobachter dem Profilbesitzer zuschreiben. Die Ergebnisse zeigen, dass die Attraktivität des Freundes die Attraktivität des Profilbesitzers auf vergleichbare Art und Weise beeinflusste. Positive oder negative Bemerkungen über das Zielprofil interagierten mit dem Geschlecht des Zielprofils. Negativ konnotierte Botschaften über das moralische Verhalten erhöhten bei männlichen Profilbesitzern die wahrgenommene physische Attraktivität, während sie bei weiblichen Profilbesitzern dazu führte, dass diese als weniger attraktiv wahrgenommen wurden.</abstract>
<abstract lang="es">El Rol de la Apariencia y el Comportamiento de los Amigos sobre las Evaluaciones Individuales en Facebook: ¿Somos Conocidos por la Compañía que Mantenemos? Esta investigación explora cómo las claves depositadas por los compañeros sociales en el perfil de red online de uno mismo afectan las impresiones que los observadores tienen sobre el dueño de dicho perfil. Un experimento puso a prueba la relación entre (1) lo que sus asociados dicen acerca de una persona en la red social a través de los “mensajes de pared” donde los amigos dejan mensajes públicos, y (2) el atractivo físico de los asociados reflejado en las fotos que acompañan sus mensajes de pared, sobre el atractivo físico y la credibilidad que los observadores atribuyen al dueño del perfil. Los resultados indicaron que el atractivo físico de los amigos del dueño del perfil afectó el suyo propio en una pauta asimilativa. Las declaraciones favorables ó desfavorables sobre los perfiles metas interactuaron con el género meta: los mensajes de valencia negativa sobre ciertos comportamientos morales incrementaron la atracción física percibida del perfil masculino de los dueños, mientras que causó que las mujeres sean vistas como menos atractivas.</abstract>
<abstract lang="zh"></abstract>
<abstract lang="ko"></abstract>
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<title>Human Communication Research</title>
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<genre type="Journal">journal</genre>
<identifier type="ISSN">0360-3989</identifier>
<identifier type="eISSN">1468-2958</identifier>
<identifier type="DOI">10.1111/(ISSN)1468-2958</identifier>
<identifier type="PublisherID">HCRE</identifier>
<part>
<date>2008</date>
<detail type="volume">
<caption>vol.</caption>
<number>34</number>
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<detail type="issue">
<caption>no.</caption>
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